And why would we regret a choice we made even if its a good one. Well, its simple: We're all wanting optimal happiness and we feel badly (make ourselves feel UN-happy) if we somehow missed out on that happiness. Wait. What? Why do we do these things?
Why do we delay our current happiness for some future happiness? When asked, so many people say in life that they want to just be happy. Or oftentimes our goals are for some outside 'objective' thing or idea: money, power, love, prestige. Buy why do we often want these things ultimately? So we can be happy. So, why can't we just be happy?
If you have time (or can at least bookmark it for later), take a moment to listen to one or all of the following TED videos relating to choice, how we choose, and its impact on our happiness. I think you'll be happy you did :)
Dan Gilbert: Synthesizing Happiness
Barry Schwartz: The Paradox of Choice
Sheena Iyengar: The Art of Choice
Malcolm Gladwell: What we can learn from spaghetti sauce.